How It Works
The Revenue Growth Programme™ is built on 150+ years of combined sales leadership and coaching experience and hundreds of client successes. We know what works and follow a proven process to get results. This page breaks down exactly how the programme works, step by step, so you know what to expect from day one.
Timeline and What to Expect
The Typical Revenue Growth Journey
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What you’ll see below is the typical journey organisations follow when implementing the Revenue Growth Programme™. For most, it takes around 24 months to master all the principles of the methodology. Some move faster, while others need a little more time.
Along your coaching and implementation journey, you will use the Revenue Growth Scorecard to measure and track your progress.
The graphic below outlines what teams are typically focused on at different points in the journey, giving you a clear picture of how progress unfolds over time.
While the approach is broadly similar, every organisation has slightly different challenges and priorities. We’ll meet you where you are, and structure your journey in 90-day cycles that align with your goals.
Step 1
Kicking Off with an Alignment Day
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Like any major organisation-wide initiative, success depends on getting everyone on the same page from the start. That’s why we begin with an Alignment Day.
The day is split into two parts: your first planning session followed by a training session for the entire sales team.
In the planning session, we build your plan for the first 90 days and complete your Revenue Growth Scorecard for the first time, benchmarking your starting point.
During the training session, your team will learn the ‘why’ behind the programme, what to expect, and how each person contributes to its success. We introduce the core principles of The Sales Accelerator Method™, so leaders and sales teams are working from the same playbook. Leaders understand their role in applying disciplined processes. Salespeople know how to apply structure to improve conversations, progress opportunities, and close deals more effectively.
Most organisations choose to run the Alignment Day in person, though it can also be delivered virtually.
Step 2
Your First 90 Days: Building the Foundation For Success
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After the Alignment Day, you’ll have a clear 90-day plan. This is when implementation begins and the foundation is built.
A key part of that foundation is establishing consistency in sales methodology and processes, particularly how opportunities are originated, qualified, and progressed. If you already have defined sales standards and process, we’ll refine and strengthen them. If not, we’ll help you design and implement the right structure from the ground up.
During this period, you’ll have training and coaching sessions with your dedicated coach, ensuring you have the tools, direction, and support you need.
In parallel, we’ll help you optimise your sales process and cadences, implement the right metrics, and ensure your CRM and support systems are configured to reinforce new habits and behaviours.
The earliest wins often come when your sales team starts applying structure and principles in real conversations, improving confidence, competence, and outcomes.
Step 3
Ongoing 90-Day Cycles
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At the end of your first 90 days, we regroup for your second planning session. We conduct a joint review of what worked, what needs improvement, and where to focus next. You’ll revisit your Revenue Growth Scorecard to measure progress and identify gaps.
From there, we build the next 90-day plan. Each quarter builds on the last, layering in advanced skills, deeper coaching, sales process refinement, pipeline management, forecasting discipline, and targeted improvements. Coaching sessions continue, and training remains aligned to the priorities defined in your plan.
This cadence of 90-day planning, training, execution, and review continues as your team builds mastery of the Revenue Growth Programme™.
Step 4
Achieve Mastery and Scale
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Within 24 months, your team will be self-sufficient and fully equipped to run their sales operation at a superior level. Most organisations achieve a Revenue Growth Score above 80 at this stage.
Some choose to scale back to a lighter level of support, continuing with regular planning sessions and reduced coaching and training.
Others remain in the full programme, recognising that maintaining mastery is just as challenging as achieving it, particularly as markets evolve, technology advances, and new team members join the organisation.
