Our Editorial Process

Why this matters

Sales and revenue growth advice is widely available. Much of it is generic, untested, or written to generate traffic rather than to genuinely help organisations make better decisions.

We take a different approach. Our content is grounded in real-world commercial experience, reflects how buyers and markets actually behave today, and is held to clear standards before it is published or updated.

​

How our content is created

All content published on this website is created or reviewed by practitioners with direct, hands-on experience in sales leadership, revenue strategy, and B2B commercial practice. We do not publish content that is purely theoretical or generated without subject matter input. Where we reference statistics, research, or third-party findings, we cite our sources directly so you can verify the information independently.

​

How we verify accuracy

Before any content is published, it is reviewed against three criteria.

1. Accuracy. Is the claim factually correct and consistent with how B2B sales and revenue growth works in practice? Where we make performance claims, such as typical improvements in win rates or deal sizes, these reflect real-world outcomes and are qualified appropriately.

2. Relevance. Is the content applicable to the organisations we work with? We write for B2B businesses typically doing between £5 million and £100 million in annual revenue. Content is scoped to that context.

3. Clarity. Is it clear enough that a business leader could act on it? We do not publish content that obscures meaning with unnecessary jargon or vague claims.

​

How we handle AI

We use AI tools to support research, drafting, and editing. All content published on this site is reviewed, verified, and approved by experienced practitioners before publication. We do not publish AI-generated content that has not been reviewed for accuracy and relevance by a human expert.

​

How we keep content current

Markets, buyer behaviour, and sales best practice evolve. Content that was accurate twelve months ago may no longer reflect current reality. We review published content regularly and update it where needed.

Where content has been meaningfully updated, we indicate the date it was last reviewed. You can trust that what you are reading reflects our current thinking, not a historical position we have since moved on from.

​

Our commitment to honest claims

We are specific about outcomes where we can be, and appropriately cautious where we cannot. When we publish figures such as typical win rate improvements or expected ROI ranges, these are grounded in real programme data and are presented with the context needed to interpret them honestly.

We do not make guarantees. Results depend on how well the programme is implemented, the commitment of leadership, and the starting point of each organisation. We say this clearly throughout our content rather than leading with the most optimistic possible framing.

​

Questions about our content

If you believe something on this site is inaccurate, out of date, or could be clearer, we want to know. You can reach us at team@thesalescoachnetwork.com