Frequently Asked Questions

ROI varies by organisation, and you should expect a return on investment of 10x to 15x if you plan and execute well. The return depends on a combination of factors: where your team is starting from, the discipline with which new behaviours are adopted, the consistency of leadership reinforcement, and the quality of your pipeline data. Organisations with a stronger starting position, active management involvement, and reliable CRM discipline tend to sit at the top of that range. Those with more to rebuild tend to see results compound more slowly, but they compound nonetheless. Rather than a single short-term uplift, The Revenue Growth Programme™ is designed to deliver compounding returns by building a sales system your organisation owns and can sustain. Clients benefit from diligent collaboration when establishing goals for the programme that are realistic and achievable.

Pricing depends on the level of support required.   For a detailed breakdown, the pricing page outlines options and what is included at each level.

While every organisation has a different baseline, clients typically see a 10-15% improvement in win rates within the first 12 months. This improvement comes from improved qualification rigour, clear differentiation, stronger value articulation, and more consistent management of opportunities. Teams spend less time chasing opportunities that are unlikely to close, and more time progressing the right ones.

Each option can be useful, depending on what problem you are trying to solve. A fractional sales leader can provide short-term leadership capacity, although it’s not the right choice if the issue is execution and consistency across a team that already has leadership in place. One-off workshops and in-house training can introduce ideas and frameworks, create short-term energy, and are valuable for specific skill gaps or for resetting a team's mindset. They are rarely sufficient on their own if the challenge is sustained behavioural change. The evidence for this is consistent: without coaching, reinforcement, and management accountability built in over time, training results drift within weeks. The Revenue Growth Programme™ is the right fit when you have a functioning sales team, leadership in place, and a genuine ambition to build a revenue system that compounds over time rather than remains dependent on star performers. If you are not sure which category your situation falls into, that is exactly the conversation the initial call is designed to have.

The Revenue Growth Programme™ is designed to work within a functioning business, not alongside it as a separate project. That said, it does require genuine commitment, particularly from those in leadership and management roles. In practice, the heaviest lift sits with those responsible for running the revenue function. They will participate in regular coaching sessions, engage in planning and prioritisation, and be the people accountable for driving adoption across the team. Sales managers will spend time applying frameworks to live opportunities and reinforcing new behaviours of the team. As a guide, here is how time tends to be distributed across the programme depending on the level of support you choose: 3-monthly planning sessions: approximately 3 hours per quarter Leadership coaching: approximately 1 hour, two to three times per month Sales training sessions: approximately 2 hours per quarter, plus in-person workshop days Self-directed learning: encouraged between sessions via the Resource Hub The time investment is heavier in the early months and becomes progressively more embedded in how your team operates. Most clients find that as the system takes hold, the time feels less like an additional obligation and more like how a well-run revenue function simply works.

The first step is to schedule an initial call. During that conversation, we explore where your organisation is today, where you want to be, and the specific challenges you are facing. We also honestly assess whether The Revenue Growth Programme™ is the right fit and whether now is the right time. If there is strong alignment, we agree next steps and begin with a Focus Session. That is a working session, not a preamble, and from there coaching begins quickly. Within the first month, the direction of the programme and the priorities for the first quarter are clear and agreed.