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Frequently Asked Questions
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ROI varies by organisation, and you should expect a return on investment of 10x to 15x if you plan and execute well. The programme should be entirely self-funding within 12 months.
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Rather than a single short-term uplift, The Revenue Growth Programmeâ„¢ is designed to deliver compounding returns by building a sales system your organisation owns and can sustain.
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Clients benefit from diligent collaboration when establishing goals for the programme that are realistic and achievable.
Pricing depends on the level of support required.
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For a detailed breakdown, the pricing page (/pricing)outlines options and what is included at each level.
While every organisation has a different baseline, clients typically see a 10–15% improvement in win rates within the first 12 months. This improvement comes from improved qualification rigour, clear differentiation, stronger value articulation, and more consistent management of opportunities. Teams spend less time chasing opportunities that are unlikely to close, and more time progressing the right ones.
Each option can be useful, depending on what problem you are trying to solve.
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A fractional sales leader can provide short-term leadership capacity. One-off training or workshops can introduce ideas and frameworks. In-house training can support specific skill gaps.
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The Revenue Growth Programmeâ„¢ is designed for organisations that want to go beyond isolated interventions and build a consistent, end-to-end sales system. It combines strategy, coaching, training, and reinforcement over time, helping organisations move from knowing what to do, to doing what they know they should do consistently.
The Revenue Growth Programmeâ„¢ requires consistent yet manageable involvement from leadership, managers, and sales teams.
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Leadership and managers typically participate in regular coaching and planning sessions. Sales teams take part in training sessions and apply the approach to live opportunities. Time investment increases early on and becomes more efficient as ways of working are embedded.
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While this requires commitment, it reflects how high-performing revenue organisations operate and is usually offset by improved efficiency, shorter sales cycles, and better use of time.
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General Time Breakdown:
• Quarterly Planning Sessions: ~3 hours per quarter
• Coaching Sessions (Leadership): ~1 hour, 2-3 times per month
• Remote Sales Training: ~2 hours per quarter
• In-person Workshops: ~1-2 days per quarter
• Ongoing Learning: All team members are encouraged to use the Learning Hub before and after training and workshop sessions
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The first step is to schedule an initial call.
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During that conversation, we explore where your organisation is today, where you want to be, and the challenges you are facing. We also assess whether The Revenue Growth Programmeâ„¢ is the right fit and whether now is the right time.
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If there is strong alignment, we agree next steps and begin with a Focus Session, the first major milestone in building your revenue system.

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