Revenue Growth Programme Pricing: What It Costs and What’s Included

Are you trying to work out what a structured revenue growth programme actually costs, and whether the investment makes sense for your organisation?

Are you comparing sales training programme costs in the UK and struggling to get a straight answer from anyone about pricing?

If so, you're in the right place.

In this article, we'll break down Revenue Growth Programme pricing in full. You'll see how the programme is structured, what each of the three monthly plans costs, how the Growth Credits component works, what kind of return to expect, and, just as importantly, when this programme is not the right fit. By the end, you'll have everything you need to decide whether a conversation is worth your time.

Why We Talk About Pricing Openly

Most sales training providers won't tell you what their programme costs. They want you on a call before you've had the chance to think.

We take the opposite approach. And it's deliberate.

The philosophy comes from Marcus Sheridan's Endless Customers methodology. The principle is simple. Your buyers are researching pricing whether you talk about it or not. If you don't answer the question, someone else will. Or worse, they'll make assumptions and never contact you at all.

Here's what we believe. If you're a revenue leader evaluating a B2B sales programme investment, you deserve to understand the cost structure before you speak to anyone. You should be able to assess fit on your terms, not ours.

So let's get into it.

How the Programme Is Structured

The Revenue Growth Programme runs in two phases. An initial Focus Session, followed by ongoing monthly engagement built around two components: a Monthly Plan and a quarterly allocation of Growth Credits.

Month 1: The Focus Session

Every engagement starts here. The Focus Session is where we assess your current revenue engine and build the foundation for everything that follows.

What's included:

• A pre-Focus Session kick-off meeting to align on objectives and gather data

• A full Ecosystem and sales KPI review, built around The Sales Accelerator Formula™

• Presentation of findings and recommendations

• Your first Revenue Growth planning session, which sets the priorities, timelines, and initial 90-day roadmap

Focus Session pricing:

• Stand-alone session prior to programme commitment: £5,900

• As part of a committed programme: £2,950

If you want a diagnostic before deciding whether to commit to a plan, the standalone Focus Session gives you the full picture for £5,900. If you're confident the programme is right for you and want to commit upfront, the Focus Session price drops to £2,950 and rolls straight into your monthly engagement.

Both options deliver the same strategic output. The difference is whether you want to evaluate first or commit first.

The Ongoing Monthly Engagement

After the Focus Session, the programme moves into a monthly rhythm. This is where the real work happens, where your team builds the habits, systems, and disciplines that produce lasting revenue growth.

The monthly engagement has two parts:

1. A Monthly Plan (Guidance, Mastery, or Execution Partner) which includes a fixed set of programme elements

2. A Growth Credit allocation which gives your team flexible quarterly access to coaching sessions, workshops, and live application support

This two-component structure exists for a reason. The fixed elements give you the structure and accountability you need to embed change. The Growth Credits let you flex how that change gets applied each quarter, without renegotiating your engagement every time priorities shift.

Component 1: Monthly Plan

Here are the monthly prices, what's included, and who each plan is designed for. You can also see the full breakdown on our pricing page.

	Guidance	Mastery (most popular)	Execution Partner
Monthly investment	£3,900/month	£6,900/month	£7,900/month
Growth Credits (monthly)	400	800	1,200
Best for	Self-sufficient teams that have already worked through a structured sales process and want strategic coaching and accountability without a highly immersive engagement.	Committed organisations wanting the right balance of pace, structure, and reinforcement. Our most common plan.	Complex commercial environments, or organisations that want to compress implementation into a shorter timeframe with more intensive support.
Access to Resource Hub	Included	Included	Included
Quarterly Planning Sessions	Not included	Included	Included
Programme Management	Not included	Included	Included
Certification / Testing	Not included	Included	Included
Bespoke Learning Journeys	Not included	Included	Included
Carry forward unused Growth Credits	Not included	Included	Included
Sales Execution Tool	Not included	Not included	Included
Typical timeline	18-24 months	12-24 months	12-18 months

Guidance (£3,900/month, 400 Growth Credits) is the entry option. It suits organisations that have already worked through a structured sales process and want strategic coaching and accountability without a highly immersive engagement. Some teams start here and step up as their needs evolve.

Mastery (£6,900/month, 800 Growth Credits) is usually the best fit. It's designed for organisations that are serious about building a scalable revenue engine and want the right balance of pace, structure, and reinforcement to deliver sustained performance improvement over a 12-to-24 month period. Most of our clients land here.

Execution Partner (£7,900/month, 1,200 Growth Credits) is the most comprehensive option. It's built for organisations that need to move faster, have a complex commercial environment, or want to compress implementation into a shorter timeframe. The higher credit allocation and additional fixed elements mean your team gets more intensive support throughout.

Component 2: Growth Credits

Growth Credits are how the flexible side of the programme works. At the start of each quarter, you and your coach plan which activities will deliver the highest impact for your team. You spend your credits on any combination of the activities below.

Activity	Growth Credit cost
Leader Coaching (60 min)	100
Deal Reviews and Advancement Coaching (60 min)	100
Focused Skill Reinforcement Workshops (60 min)	100
Virtual Application Workshops (90 min)	200
Facilitated Outcome Workshops (in-person, 1 day)	900
Sales Kick-Off (in-person, 1 day)	900
Sales Summit Outcome Workshops (in-person, 2 days)	1,800

Mastery and Execution Partner clients can carry forward unused credits, so a quieter quarter doesn't mean wasted investment.

An example. As a Mastery client, you receive 800 Growth Credits per month, which is 2,400 per quarter. You could use those to run a Facilitated Outcome Workshop sharing proven approaches and getting your team applying them to your biggest priority growth drivers (900 credits). You could combine that with 11 coaching sessions helping leaders drive adoption of the new approach in their teams and apply it in deal coaching sessions on must-win opportunities (1,100 credits). You could also run 2 Virtual Application Workshops to help selected team members tackle a common challenge they're facing in their revenue performance (400 credits).

That's a lot of activity for a single quarter, all designed around what your team actually needs.

Plans can be adjusted over time as your needs evolve. If you're unsure which option is right for your organisation, book a call and we'll help you make the right choice.

What Influences Which Plan Is Right for You

The monthly prices are clear, but choosing between the three plans depends on your situation.

Your current sales maturity. If you've already implemented a sales methodology and have some process infrastructure, Guidance gives you strategic coaching without duplicating what's already working. If you're starting from scratch or need significant change, Mastery or Execution Partner provides the structure to build from the ground up.

How fast you want to move. Execution Partner compresses the typical timeline to 12-18 months. Guidance and Mastery work over 12-24 months. Neither is better in the abstract, it depends on your commercial urgency.

The complexity of your commercial environment. Multiple sales teams, layered decision-making, or significant transformation goals typically point towards Execution Partner. A focused team with a clear challenge can achieve strong results with Mastery or Guidance.

How much flexibility you need on coaching activity. Guidance gives you 400 credits a month. Mastery doubles that to 800. Execution Partner takes it to 1,200. The more credits, the more in-person workshops, leader coaching, and live deal support you can deploy each quarter.

Whether you need a Focus Session before committing. If you want to run a standalone Focus Session before deciding on a plan, the price is £5,900. If you commit to a plan upfront, the Focus Session price drops to £2,950 and rolls into your engagement.

The Forty-20-40™ Principle: Why the Investment Is Structured This Way

Most sales training programmes spend all their time on skills and methodology. Classroom sessions, frameworks, tools. Then they leave.

That's the 20% in the middle. And on its own, it doesn't work.

The Revenue Growth Programme is built on The Forty-20-40™ Principle, which breaks a successful revenue growth engagement into three components.

40% Performance Enablers. This is the work that happens before any skills training begins. Building the conditions for growth. Aligning leadership around a common revenue strategy. Defining your sales process in terms of buyer commitment. Setting up the pipeline disciplines, the KPI frameworks, the coaching structures. Without this, even the best methodology falls flat.

20% Strategic Intervention. This is the skills, methodology, and tools. The Sales Accelerator Method™, qualification frameworks, value-based selling, commercial conversations. It matters. But it's only one-fifth of the equation.

40% Disciplined Execution. This is what most providers skip entirely, and it's where the programme earns its return. Embedding new behaviours into daily practice. Coaching your leaders to reinforce the methodology. Running pipeline reviews that hold the standard. Making it stick.

That last forty is what most providers don't do. It's why results are enduring with us when they aren't elsewhere. And it's a significant part of why the programme costs what it costs. You're not paying for a training course. You're paying for a transformation that stays.

If you're weighing up different options, our honest comparison of revenue growth options breaks down how the most common approaches compare on this exact point.

What ROI to Expect (and When)

Let's talk about returns. Because no matter how well-structured the pricing is, the question that matters is whether the investment pays back.

Expected ROI: 10x to 15x over the engagement.

That's not a marketing claim. It's based on what happens when organisations commit to the full programme and execute the disciplines we build together.

Here's how the maths works. When your pipeline is bigger, your win rates are higher, your sales cycles are shorter, and your average deal values increase, the compound effect on revenue is significant. Organisations don't need to double their revenue to see a 10x return on the programme investment. They need meaningful, sustained improvements across four or five key metrics.

Self-funding within 12 months. We structure the programme so that early wins, things like better qualification, reduced no-decision losses, and improved deal velocity, start producing measurable revenue improvements within the first two to four quarters. The goal is that the programme pays for itself before you're halfway through.

Will that happen in every case? No. And we won't pretend otherwise. The return depends on your team's commitment to execution, your leadership's willingness to hold the standard, and your market conditions. We provide the system, the coaching, and the accountability. You provide the effort.

Results vary by organisation. The Revenue Growth Programme provides a proven framework and methodology, but outcomes depend on your team's commitment to implementation.

Commercial Terms That Reduce Your Risk

The way we structure our commercial terms tells you a lot about our confidence in the programme.

No long-term contract lock-in. You're not signing a two-year deal on day one. The engagement is structured quarter-to-quarter with monthly invoicing.

90-day cancellation period. If it's not working, you give 90 days' notice. That's it. We don't trap you. If we're not delivering value, you should leave.

Quarter-to-quarter billing. You're paying as you go, not making a massive upfront commitment. This keeps both sides focused on delivering results every quarter.

These terms exist because we believe the programme should earn your continued investment. If we're doing our job, you'll stay because the ROI is obvious, not because a contract says you have to.

When It's NOT Worth the Investment

This is the part most providers would never write. But radical honesty is how we operate.

The Revenue Growth Programme is not right for every organisation. Here's when it's not worth it.

If you want a one-off training day. The programme is a 12-to-24 month engagement. If you're looking for a single workshop or a motivational session, this is too much. There are good providers who do standalone training days well. We're not one of them.

If you want a quick fix. If your expectation is that results appear in six weeks without changing how your team operates, you'll be disappointed. The programme requires consistent effort from your sellers and your leaders. It works because it changes behaviours permanently, and that takes time.

If leadership isn't prepared to commit time. This is non-negotiable. If your senior team views this as something that happens "to the sales team" rather than something they actively lead, the ROI won't materialise. We coach leaders alongside sellers for a reason. Revenue growth is a leadership discipline, not a training exercise.

If your revenue is below £5M. The programme is built for B2B organisations with revenue of £5M to £100M. If you're earlier stage than that, the investment may not be sized right for your current operation. That doesn't mean you won't get there. It means the timing might not be right yet.

If you're not prepared to be honest about your current performance. The Focus Session involves an unflinching look at your sales KPIs, your pipeline health, and your team's disciplines. If that kind of transparency makes leadership uncomfortable, the programme will feel confrontational rather than constructive.

We'd rather tell you this now than take your money and watch it not work. That's not good business for either of us.

Frequently Asked Questions

Can we start with the Focus Session and decide later about the ongoing programme?

Yes. The standalone Focus Session is £5,900 and gives you a full diagnostic and a prioritised plan regardless of whether you continue. Many organisations use it to build an internal business case before committing. If you decide to continue, we roll straight into your chosen plan from there.

Why is the Focus Session cheaper if I commit upfront?

Because the Focus Session price drops to £2,950 when it's part of a committed programme, rather than a standalone diagnostic. If you already know the programme is right for you, there's no need to price it as an evaluation. The lower price reflects that.

How do Growth Credits work?

You receive a fixed monthly allocation of credits based on your plan (400 for Guidance, 800 for Mastery, 1,200 for Execution Partner). At the start of each quarter, you and your coach plan how to spend them across coaching sessions, workshops, and live application support. Mastery and Execution Partner clients can carry forward unused credits, so quieter quarters don't mean lost value.

How quickly can we start?

Typically within two to four weeks of initial conversation. The pre-Focus Session kick-off meeting happens first, then we schedule the Focus Session itself.

Is the programme delivered to the whole sales team at once?

For smaller teams, we usually work with the full team. For larger organisations, we often start with a cohort and expand. Your Growth Credit allocation determines how much intensive support you can deploy each quarter, so the right plan depends partly on the size and complexity of your team.

What if we've already invested in sales training that didn't stick?

You're not alone. That's actually one of the most common reasons organisations come to us. The Forty-20-40™ Principle exists precisely because traditional training fails at the execution stage. We don't just teach methodology. We embed it.

Do you work with organisations outside the UK?

Yes. Virtual delivery makes this straightforward. We work with B2B organisations internationally, though our primary market is the UK.

How to Take the Next Step

If you've read this far, you're doing your research properly. That's exactly the kind of discipline we look for in the organisations we work with.

Here's what we'd suggest. Schedule an initial call to discuss your specific situation. Thirty minutes. We'll walk through which plan makes sense, talk through how Growth Credits would work for your team, and be honest about whether the programme is the right fit.

No pitch. Just a conversation. If we're not the right fit, we'll tell you.

For more context on how to think about building your sales pipeline before or alongside a programme like this, read our guide to building a B2B sales pipeline.

This content is for informational purposes. Every business situation is different. The strategies discussed here should be adapted to your specific market and context.