Roy is a coach on The Revenue Growth Programme.
He is a seasoned enterprise sales leader who has spent his career navigating the evolving intersection of technology, strategy, and global business, with over three decades of experience leading high-performance sales teams across EMEA, APJ, and the Americas.
Roy is known for crafting and executing strategies that deliver measurable impact, tailored to each organisation's maturity and goals.
Whether that means launching into new verticals or geographies, repositioning in crowded markets, re-energising underperforming teams, or evolving the commercial model in response to shifting customer expectations, he brings a structured yet flexible approach that balances near-term goals with long-term scalability. His input often extends beyond sales, influencing product-market fit, channel strategy, and customer success alignment to create a cohesive growth engine.