Sales Strategy Consulting for B2B Leaders
A strong team executing the wrong strategy still misses the number. Sales strategy consulting steps back from day-to-day activity to answer the bigger questions. Which markets to focus on, who your ideal customers really are, how to resource against them, and how to build a sales engine that scales without your constant attention. It is the difference between working harder and working on the right things.
For the full pillar on B2B sales strategy from the ground up, read our complete guide to B2B sales strategy.
What sales strategy consulting covers
The work strengthens the foundations that everything else depends on. Research and market focus, ideal customer profile (ICP) targeting, the proposition and how it is positioned, and the resourcing and pursuit model that turns strategy into pipeline.
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Research and market focus
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ICP definition and targeting
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Proposition and differentiation
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Resourcing and pursuit-model design
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Pipeline architecture (see our guide to building a B2B sales pipeline)
From strategy to a predictable sales engine
Strategy only matters if it changes what happens on Monday morning. We translate direction into the process, cadences and accountability that make growth predictable. So deal sizes grow and win rates rise without depending on a handful of star performers.
That is the system The Sales Accelerator Method™ is built to install, using the Forty-20-40™ Principle. 40% on the Performance Enablers (the environment around the team), 20% on the Strategic Intervention itself (the methodology and frameworks being introduced), and 40% on Disciplined Execution (the reinforcement that turns it into permanent behaviour, including coaching, leaders behaving differently, and new ways of working being followed).
Consulting that embeds, not just advises
A slide deck of recommendations rarely changes behaviour. Our consulting is paired with coaching and execution support, delivered through the Growth Credits™ model that lets you flex quarterly effort against priority. So the strategy is adopted by the team rather than filed away. This is what separates a lasting revenue system from a one-off review.
For the honest comparison of how this approach differs from fractional sales leaders, in-house programmes, traditional training providers and standalone coaching, read our broader comparison of revenue growth options.
The Revenue Growth Programme™ is built by The Sales Coach Network and led by Les Bailey, with decades of B2B revenue leadership experience setting commercial strategy for organisations with revenue of £5M to £100M. Verified G2 reviews are available, including from senior sales leaders and managing directors at enterprise organisations. All proprietary frameworks are proprietary to The Revenue Growth Programme™.
Frequently asked questions
Q: What does sales strategy consulting involve?
Setting commercial direction. Market focus, ICP targeting, proposition and resourcing, then translating it into the process and cadences that make growth predictable.
Q: How is it different from a fractional sales leader?
A fractional leader adds short-term capacity. Consulting here sets the strategy and builds the system, paired with coaching so the team can sustain it independently. Our full comparison goes deeper.
Q: Will you help us implement, or just advise?
Both. Recommendations are paired with coaching and execution support through the Growth Credits™ model, so the strategy is embedded rather than shelved.
Q: Do you work with companies outside the UK?
Yes. Across the UK, Europe, North America and Asia Pacific.
Q: How is it priced?
Pricing is published openly at £3,900 to £8,900 per month plus a Focus Session at £5,900 or £2,950. See the full pricing breakdown.